Traffic Generation: Smartest Ways To Drive 150,000 Traffic To Your Blog
HOW TO GENERATE TRAFFIC TO YOUR BLOG
Why the “right traffic” matters
Before we dive into discussing specific ways to increase your traffic, there’s something I need to mention.
More traffic won’t always get you what you want.
Your goal should always be to generate relevant and targeted traffic – which is exactly what all of the tactics and strategies included in this guide will help you with.
A big part of this is knowing what you want people to do once they arrive on your blog, it’s one thing to want more traffic, but there has to be a reason for it.
Once you have a clear idea of exactly what you want people to do on your blog, you can optimize your blog to improve the likelihood that it will happen – small tweaks can make a big difference with conversions.
Look, here’s a simple chart of what matters for getting traffic for your site.
How to drive more traffic to your blog
There are a lot of tactics listed below and when used in the right way they can have a huge impact on your traffic.
For example, I’ve seen people put only a few of these tactics into action and see a 400%+ increase in traffic. Awesome right?!
The key here is to focus on a single tactic, make it work and then come back to this post to try something else. If you try too many at the same time, you won’t see the traffic increases that you deserve.
Ready to get started?
When I started blogging, I noticed the trend of new bloggers complaining about why they couldn’t get covered by the Big Blogs.
Today, I’m going to share two strategies I’ve used to get traffic to my websites from extremely high-traffic blogs like Lifehacker and sites like the Wall Street Journal.
This advice is useful for getting thousands of new readers to your blog, customers to your new startup, or to get your dream freelance job. And you can start using it tomorrow morning.
So, back to the question: Why do some bloggers get the lion’s share of attention, while others toil endlessly to write posts that virtually nobody will ever read?
On a recent forum where both new and experienced bloggers share tips for getting traffic, SEO, etc, most of the discussions were debating minutiae about meaningless changes they could make to their blog to get more readers. “What SEO plugin should I use?” one asked. “Does anyone think I should change my blog’s name???” another wondered. After 20 minutes of reading, I had to close the window because I was getting so frustrated.
As this is a fairly large post, I’ve broken the traffic generation strategies into categories and added quick links so you can easily navigate. Just click on the link and you’ll be taken to the relevant section:
- Switch up your approach to content
- Improve your blog
- Leverage email marketing
- Leverage other websites
- Other ways to increase your blog traffic
- Switch up your approach to content
Plan content that can generate traffic
Traffic generation doesn’t start after you’ve published a blog post; it starts right at the planning stage.
There are two elements to consider here:
1. Topic selection
If you decide to write about a topic that nobody is interested in, you’re going to struggle to get traffic, no matter how good your content is.
So how can you get a good idea of which topics to write about?
Reading a lot of other blogs and forums can be a great way to start, but there are also a bunch of tools that will help you here, for example:
- Google Trends – This will show you a graph of how interest has increased/decreased over time.
- BuzzSumo – This tool will show you which topics are generating the most social shares.
- SEMrush* – With this tool you can find out exactly what keywords your competitors are ranking for in Google and get an estimate of how much traffic those keywords can bring in.
The important thing here is to ensure that the topics you choose fit with your content strategy and are focused on helping your target audience.
Matching your audience up with the right topic is a huge first step in winning the battle for attention online.
2. Pick a content type
Certain content types may get more traction than others.
A study by BuzzSumo (and published on Noah Kagan’s blog) found that infographics and list posts received more shares than any other content type.
On a personal note, the majority of my top shared posts are list posts and they are also the posts which generate the most referral traffic for me.
3. Add value
Now that you’ve decided on a topic and content type, it’s time to think about how you can position your content to stand out from all the rest.
The reality is that there are probably a bunch of posts on other blogs that are talking about something similar.
The key is finding that element that separates your content from all of the rest.
That might mean finding a unique angle, including more depth, adding more detail, improving usability or just giving away more information.
Use the Guest Post Strategy to Borrow Traffic from Bigger Websites
Besides writing really good content, the easiest way to get traffic to your blog is to write something interesting for another blogger who has more traffic than you.
It’s funny — when you point this out to many new bloggers by saying, “Hey, why don’t you write up something really good and send it to a bigger blogger as a guest post?” — many of them quickly make up a bunch of excuses. “Well, uh… I am really busy this weekend” or “I’m in the middle of this really interesting post on how HSBC interest rates changed!” Yes, okay.
But it’s not just as simple as deciding to write a guest post. When it comes to high-traffic bloggers, there are very specific ways to approach them so they’ll accept your pitch.
Before we get to the tactics…
Who could apply this strategy? 3 examples
Like I said, this works for bloggers and many other areas of business:
- You’re a new blogger who wants more traffic: If you’re a blogger and you’re looking to grow traffic, put yourself in the mind of bloggers with large readerships: They’re busy, they have huge egos, and they need to constantly post new, interesting stuff to satisfy their readers’ voracious appetites for content. Could you write one piece of excellent content for them?As an example, here were the results of Nora Dunn’s travel postearlier this week, which drove nearly 100,000 pageviews in 72 hours. I’ve already invited her to have a regular guest spot on I Will Teach You To Be Rich.
- You want to break into the fashion industry: Or let’s say you read fashion magazines and really want to break into the industry. The magazine needs fresh perspectives, especially things that haven’t been done (think Money Diaries for a magazine, for example). How could you help them?
- You just started a new company and need customers: How about if you’re starting a business on Christmas ornaments, and you aren’t sure how to get traffic to your website. The first thing I would do is record some interesting videos for other Christmas sites and give them away for free.
Write more engaging headlines
David Ogilvy famously said “On average, five times as many people read the headlines as read the body copy.”
Even if this average isn’t 100% correct today, one thing we can be certain of is that headlines matter.
They can either make or break the success of each post you publish.
There are plenty of posts discussing best practices of writing awesome headlines but there are two important factors to remember:
- Your headline is a promise and you should always deliver on that promise
- However you write your headline, it should leave an unanswered question
There are also headline writing tools like CoSchedule’s Headline Analyzer which can help you but the one thing that will serve you best which is the one thing these types of tools can’t replicate.
And that’s … YOU!
How to Write Powerful Headlines
backed by data
This headline got a score of 77!
Give your old content a new lease of life
It’s good practice to update your old content when possible.
It will improve the user experience and help you get more traffic.
When content becomes outdated, it becomes less helpful for users and chances are that it won’t rank as high in search engines anymore (freshness is a ranking factor).
It’s a good idea to prioritize which blog posts you update, so you could try one of the following:
- Look in your analytics and identify content that doesn’t get as much search traffic as it used to
- Check your Google Webmaster Tools account to find keywords you’re ranking for at the top of page two which could do with a boost
Don’t just update the information, also consider how you can streamline the user experience of the post and genuinely make it more helpful.
Once the post is ready you could simply publish it as a new post under the same URL or choose to publish under a new URL (and add a 301 redirect from the old URl to the new one).
Note: if your post is already getting traffic from Google you may want to stick with the existing URL and if you do change the URL, you will lose most social share counts (e.g. # of tweets won’t be visible).
It’s also important to ensure that you promote this post as much as possible; you’ll get more traffic from social media, search engines and other blog’s if you do.
Mention influencers in your posts and let them know you’ve mentioned them
When you first start your blog, you’ll be starting from scratch but there are those in your niche that already have influence.
So what should you do?
When you write your next blog post, link out to other posts written by influencers that provide additional insight and complement your post, then you can let them know that you’ve mentioned them.
One important caveat: don’t mention influencers for the sake of it, only mention them if it will add value to your post and help your readers.
People love to share stuff that makes them look good. So when you say cool stuff about them in a post, chances are they’ll share it with their audience. Not always, but sometimes.
How you let them know is up to you, I’ve found Twitter, Google+ and email to work well.
The important thing is to just let people know you’ve mentioned them, don’t keep asking them to share your content.
Note: this can also be a great way to build relationships with other bloggers.
How do you find influencers in your niche?
Interview an influential blogger
From a reader’s perspective, interviews can be a great way to get another perspective on things as well as being a great source of inspiration.
There are plenty of ways to position these interviews. You could do written interviews or you could start a podcast. A great example is John Lee Dumas who interviews entrepreneurs with inspiring stories.
This is a great way of kick starting the relationship building process and chances are that the influencer will share the interview with their followers.
Put together a group interview
When done right, group interviews can be amazing.
It’s one thing to mention an influential blogger, but when you invite them to contribute; they are far more invested in the success of the post.
Invite influential bloggers to contribute to your blog
Think of this as guest blogging, but in reverse.
It can be a great way of getting more content and expanding your audience at the same time.
A good approach for this is to find out who is guest blogging on other blogs in your niche and invite them to contribute to yours too.
The important thing here is to frame your pitch the right way, similar to how you would with guest blogging or any other form of blogger outreach – think “what’s in it for them?”
Monitor trends and write newsworthy content
Finding out what’s hot right now and writing about it is a great way to get more traffic.
The key here is to monitor for new trends and be one of the first to write about them.
There are a few ways to approach this, but one way that I see a lot of people doing is following larger publications, waiting for them to make a stir then publishing a post as a response.
For more on this topic, check out this post by Ann Smarty.
Repurpose your content for another audience
Repurposing your content is a great way to gain access to another audience.
The reality is that we all prefer different mediums to learn. I prefer written content, but others may prefer audio or video.
It’s also worth considering infographics and Slideshare presentations too.
A great example of this in action is the post I mentioned as an example for group interviews.
With the help of 24Slides and Niall from TweakYourBiz, it was converted into an infographic and published by TweakYourBiz.
What was the result?
The repurposed post on Tweak Your Biz received 2,500+ social shares and more than 21,000 visitors.
THANKS AND READ MORE OF OUR POST.